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Notes and guides on company context, GTM engineering and building with GTM Brain.
A GTM engineering method for builders: settle the ICP, the evidence, the unit economics and the playbook gates before you build, with a fictional worked example.
Read article : You can build the pipeline. Here's how to decide what it should do.A method for GTM agencies and GTM engineering firms: one brain per client, linked project folders, reusable skills, clean handover, and a bounded pilot first.
Read article : One brain per client: running GTM delivery on an open-source baseWhy your ICP, lists and decisions drift across CRM, enrichment, outreach and AI chats, why AI agent memory is not a GTM record, and what a durable one needs.
Read article : Your agent forgets who you sell to